Every good high street needs a play side. The errands get you there, the cafes keep you fed, but it's the fun that makes you linger ... the shop you lose an hour in, the room you get locked in on purpose, the game you swore you'd only play once. West of the railway, that side of the WestSide has been quietly levelling up. Five stops make the case.

The New Player

The big news first: Hobby Lords opens on 24 July, bringing in-person gaming to the WestSide for kids and adults alike. Their mission, in their own words, is to create the perfect haven where hobby enthusiasts can immerse themselves in the world of trading card games, board games, role playing games, tabletop games and more.

Hobby Lords
Heretaunga St West · Opens 24 July 2026
A one-stop shop for all things hobby — all the major trading card games, RPGs, board games and tabletop games, with new brands landing all the time. And here's the bit that matters: if there's something you're passionate about that they don't stock, just ask, and they'll do everything they can to bring it in. That's a proper hobby shop attitude — the goal is to be the go-to place that fuels your passion, not just a shelf of product.
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Anyone who grew up on Magic: The Gathering, Pokémon, Warhammer or D&D knows the difference a real local game store makes. It's not the stock — you can buy cards anywhere. It's the tables. The Friday night drafts, the league nights, the kid learning to shuffle next to the veteran with the twenty-year collection. In-person gaming needs a room, and from 24 July the WestSide has one.

You can buy cards anywhere.
You can't play them anywhere.
That's what a local game store is for.

The Sugar Rush

The Lolly Shop
245 Heretaunga St West
The place that brings the best of your childhood back for an encore — plus a range of the more niche stuff, like proper sours from the Nordics, alongside all the crowd-pleasers kids expect today. They specialise in NZ-made lollies and bulk lots for parties, and you can even get personalised lolly bags made up for any special occasion — birthdays, weddings, corporate dos, the lot.
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There's a particular joy in watching someone find a lolly they haven't seen since 1994. The Lolly Shop trades in that joy daily. And the Nordic sours deserve their own mention — salt liquorice and sour strips from the part of the world that takes sour seriously. Not for the faint-hearted. Absolutely for the curious.

The Locked Room

Down the strip, Beyond the Box Escape Rooms runs the WestSide's puzzle scene — the kind of fun where the door closes behind you and the clock starts. If you've never done an escape room: you and your team get locked in a themed room and have to solve your way out through puzzles, codes and hidden mechanisms. It's teamwork under pressure, and it's addictive. Three rooms are open now, all pitched at "challenging" and all $35 per person:

Beyond the Box Escape Rooms
Heretaunga St West · Bookings essential · $35 per person
Gregg in the Box (3–5 players) — you've inherited an old house from a distant relative, and one day an unexpected package arrives at your door. You suspect the box contains Daisy's robot, sent out on a world trip years ago and lost track of. Can you open it and find out what's inside?

Saving Christmas (3–8 players) — Granny is hosting Christmas this year; the only problem is she's a little absent-minded and has messed up a few vital things. The turkey, the lights, the stockings...! Can you save Christmas in time?

Sherlock (3–7 players) — you've been sought out by the legendary detective himself to finish what he started. Long story short: Moriarty is going to strike again, and this time the stakes are too high not to take it deadly seriously.
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Three rooms means three different group sizes work — a tight trio for Gregg, the full whānau for Saving Christmas at up to eight. Escape rooms are one of the few activities that genuinely work for a birthday, a team-build, a date, or a rainy Saturday with teenagers. Book ahead; good time slots go fast.

The Studio

Awa Ink — Tā Moko Studio
Heretaunga-based Studio/Gallery · By appointment · 021 267 6137 · Tamanuhiri@gmail.com
Tā moko specialists working from a Heretaunga-based studio and gallery. Bookings are by appointment — give them a call and talk through what you're thinking of getting done. Immaculate cleanliness and friendliness guaranteed, and there's an area for whānau to come along and give moral support, because this is work that carries weight and it's better done with your people around you.
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Tā moko isn't body decoration — it's whakapapa made visible, and the choice of artist matters enormously. The appointment-first approach at Awa Ink is exactly right for the work: a conversation before a commitment, time to talk through the design and its meaning, and a studio culture built around manaakitanga. If you've been carrying the idea around for a while, the phone call is the right first step.

The Arcade

PixelArcade at The Line Gallery
318 Heretaunga St West
The Line is an art gallery specialising in tokenized art — yes, those NFTs everyone thought were dead. Turns out reports of their death were greatly exaggerated, at least on this stretch of Heretaunga Street. Right now The Line has transformed into a PixelArcade: four playable games built from NFT artworks, free to play in the gallery — or from your couch at pixelarcade.art. Hawke's Bay Today covered the exhibition — read the story here.
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There's something very WestSide about a contemporary gallery deciding the best way to show digital art is to let people play it. Gallery-goers who'd never click an NFT marketplace link will happily lose twenty minutes to a pixel game on a big screen — and that's the point. Art you play beats art you scroll past.

The Level Map

Put it together and the play side of the WestSide now covers a full afternoon and every age bracket: cards and tabletop at Hobby Lords from 24 July, a lolly bag from The Lolly Shop for the table snacks, a locked-room mission at Beyond the Box for the group that wants a challenge, PixelArcade at The Line for the drop-in gamers, and Awa Ink for the mark that lasts a lot longer than a high score. FunWest isn't one thing — it's a whole inventory.

The Quick List

The FunWest level-up
Just so we're clear

This is an editorial piece about WestSide businesses, not a booking or purchasing recommendation. Opening dates, prices, player counts and availability are correct at time of writing (July 2026) — check with each business directly for the latest. Every directory listing carries their contact details.

West of the railway, the fun has levelled up. New player joining 24 July. Insert coin.