There's a version of your shop that lives on a screen. It sells more than your window display... and most retailers have never looked at it. Here's the research, what WestSide has already done about it, and the one thing only you can do.
of all Google searches are local... someone looking for something near them, now.
Google / industry compilationsof near-me searchers visit a business within 24 hours.
Think with Googleof local searches end in a purchase. Same day. Feet through a door.
Think with GoogleNot "brand awareness". Not "engagement". A person in a carpark typing "barber near me" is minutes from spending money. The only question is whose door.
And the profile itself moves the needle. Google's own numbers, businesses with a complete profile versus without:
Photos alone are worth real foot traffic. Listings with photos versus listings without:
Which is why WestSide just put a photo on every listing on the strip. More on that below.
Every social post is eaten the day it's served. Miss a week, the feed forgets you. Search assets sit there and pay out every day... to every searcher... whether you posted this morning or not.
Google is an arena. Social is an arena. But neither belongs to this street. WestSide does. And its whole job is removing the friction between a shopper's couch and your till.
Friction is every unanswered question that makes staying home, or the mall, the easier option. Each WestSide tool exists to delete one of those questions:
"Is anything even open?"
Live answer, every business, Hastings time... What's Open Right Now
"What would we get? What does it cost?"
166 dishes searchable at What's For Dinner · 484 salon services priced in The Going Rate · or just ask the site... Ask the Strip
"Where do I park without a $85 fine?"
Every park, mobility parks included... Park'n'Shop
"Which door is it? What's it like inside?"
Every facade photographed and mapped... see below. Interiors on demand via The Walk-In.
This is a deliberate strategy. Most district associations rent attention... ads and promotions that work like social: fed daily, gone tomorrow. WestSide builds tools that compound. Every listing, photo, review pathway and guide is a deposit that keeps paying the whole street.
Over the past weeks, WestSide walked every street with a 360 camera. Three things came out of it:
Every WestSide street re-shot and uploaded to Google Maps. The blue lines now show the strip as it is, not as it was years ago. And every business listing got a current shopfront photo and a 360 view... uploaded by WestSide, no charge. That's the +42% photo effect, switched on for the whole street at once.
All of it, stitched into one continuous walk... every facade, in door order, as a single scrollable piece. Partly a directory. Partly a portrait of the street as it actually is. Prints coming, and a large piece showing at The Line.
An interior 360 tour on your Google listing, so a searcher steps inside your shop before they've left the couch. Shot, stitched and published for you.
$560 inc GST · half price for West Members · see it in action →
of consumers say they'd avoid a business whose online details are wrong. Hours that say open when the door's locked. A number that rings out. Wrong info doesn't just fail to help... it actively sends people to the shop that got it right. Source: BrightLocal consumer surveys
The district photographed the street. Only you can own what's behind your listing. Three moves, once:
Free. Find your business on WestSide and hit the claim link at the bottom of your listing... that page feeds every tool above, plus the AI answers shoppers are starting to use. Any problems, email ryan@hastingscbd.nz
We've shot your facade. Add what we can't... your product, your interior, your faces. Photos are worth +42% in direction requests.
Then keep them fixed, public holidays included. One correct answer, served ten thousand times. This is the compounding deposit.